We have buyers for your machines
ESP EXPERTISE
Connecting buyers and sellers
On ESPN Machinery, you can buy and sell used machinery on a global scale. Our team of international specialists works behind the scenes to ensure that buyers get the exact machines they are looking for and sellers only get introduced to serious and qualified leads. This means that whether you’re a buyer or a seller, ESPN Machinery is doing most of the heavy lifting. You just close the deal.
Buyers Browse ESPN Machinery Website
Thanks to our high online visibility, we attract thousands potential buyers each month, who browse our extensive catalog of offers. Buyers have access to offers from over 10,000 sellers from around the world.
List a machine
As a first step, a seller lists the machine he or she wants to sell on our website. We take over from there, translating the listing into different languages so that potential buyers around the world can find the machine. All this for free.
ESPN Agent Handles Buyer Inquiries
The dedicated ESPN agent handles all buyers’ inquiries – answering questions and providing technical information about the machine, as well as helping with multilingual communication At the same time, the agent determines who the most serious and qualified buyers are, saving sellers from filtering through the leads.
ESPN Machinery Agent Manages Listing
From here on, a dedicated ESPN Machinery agent manages the listing, promoting it on our site and to registered buyers in the relevant industry. This optimizes the sales process and ensures the highest possible exposure for the machine.
ESPN Machinery Agent Connects Buyer and Seller
Having determined the most qualified buyers, the agent puts them in contact with the seller. They then communicate directly with each other to arrange seeing the machine on site.
ESPN Agent Handles Buyer Inquiries
After visiting the machine, the buyer and seller close the deal directly.
It’s as easy as that Start today.
SELL MACHINE - or - BUY MACHINE
ESPN Machinery
5 keys to successfully sell on ESPN Machinery
Wondering how to increase your chances of selling on ESPN Machinery? We have analyzed thousands of deals made through our marketplace over the few years to come up with these 5 fundamentals.
Here is what will help you make the most of selling used machinery online.
1. Have great pictures
On ESPN Machinery a listing with 10 pictures is 15 times more likely to sell than a listing with 3 pictures. So having great pictures is the starting point to increase your chances of selling.
Make sure your pictures are clearly showing the equipment, with good lighting and focus. Try as well to show your machines from all possible sides, with close-up pictures as well as overall shots in order to allow buyers to get a clear overview of the outside conditions of the machine. Once that’s done, move on to the inside of the machine: pictures of the machining area, table, conveyor, etc… will help buyers assess the condition of your equipment.
Then remember, the more pictures, the more chances of selling, so do not forget to include pictures of name plate and the accessories such as tooling,spares, etc… On ESPN Machinery you can upload as many pictures as you want.
2. Choose the right category
On ESPN many buyers use category search, so choosing the right category is key to making your used equipment visible to buyers.
We have worked hard to put together a sophisticated categorization system that makes sense for buyers and sellers. A good example is the “lathe” category. Most marketplaces use a generic “lathe” category, but here at ESPN we broke it down into 9 lathe categories. Why? Because a vertical turret lathe is not the same as a Swiss-type lathe.
So take a few extra seconds to carefully select the category of your listing, in order to make it easily findable for relevant buyers.
3. Write a detailed description
When writing your description you should consider 2 points:
- Buyers are much more likely to inquire if they trust your listings– so giving many details about the condition, the options, the maintenance, the usage and the reason why you are selling your machines will make your listings more trustworthy
- Longer description makes your listings more visible– our internal search engine as well as Google or Bing uses the content of the description to show your listings in search results pages. The more keyword-rich and detailed will be your description, the better your listings will rank in results
In general here what our buyers need to know before purchasing:
- What was the machine used for?
- How was is maintained?
- How many hours/runs does it have?
- Is it a first-hand?
- Is it viewable in production?
- What are the technical parameters (data sheet)?
- What is included with the machine (parts, accessories)?
- What are the terms of sale? Is loading on truck/container included?
- What are the dimensions and weight?
Answer all these questions in your description to make sure you have it all covered!
4. Share your price from the start
Listings with a price displayed online are 3 times more likely to sell than listings with no price shown.
Showing your price online attracts buyers who are much more qualified than on other listings, because they inquire knowing how much you want for your equipment.
Of course, it’s always good to keep some margin for a discount, as this tends to happen when dealing with used machinery. Our study shows that on deals made through our marketplace the average discount was 11%.
5. Be responsive
When a buyer places an inquiry on your listing, he has on average done the same for 4 other listings. Being responsive to an inquiry makes your offer stand out compared to the other ones. It’s also a better customer service provided for the buyer, which creates trust and shows seriousness.
Ready to list your machines?
ESPN Machinery
